FRAME

Imagined as an art gallery, where each room houses a photograph, the installation changes the showroom into an envelope that goes beyond a simple commercial space. To give character, materiality and poetry to the environment, material and natural dividers descend from the ceilings, in bamboo and straw, delimiting the spaces into many small "rooms" in which the furnishings are the only protagonists.
The panels become the background of photographs that narrate the story of each product under new eyes, in new styles and, thanks to their strongly natural component, mix with succulents and orange flowers, thus creating an environment reminiscent of the most sumptuous Riads in Marrakesh. The final effect is a warm and welcoming environment, perfect for relaxing and letting yourself be transported into the Gervasoni universe.

The exterior also echoes the warmth and materiality of the interior: Gervasoni Outdoor's proposals are narrated through a space created in partnership with AFRICA STYLE. The area is enclosed by modular panels that act as a natural perimeter filter and shows some of the furnishings sourronded by two wooden huts made of authentic South African Eucalyptus grandis, defined by the beauty of the irregularities and coming from responsibly managed forests. All the originality of the round section for a room blends with the principles of biophilic design, where the lush green of the plants and the optical white of the gravel enrich the scenery.

A first dining area presents the Yaku table and bench by Gabriele and Oscar Buratti, a hymn to wood in its purest forms that is in perfect harmony with the Saia dining armchairs by David Lopez Quincoces. Several material dividers enclose and conceal a living area dedicated to Samet, a sofa without rules par excellence designed by Federica Biasi. Inspired by Thai aesthetics, it dominates the area thanks to its generous shapes and multifaceted composition. Next to it, the Ghost sofa by Paola Navone stands as a focal point, with its new modules with curved backrests that embrace the environment, transforming it into an island of well-being. Presented in two semicircular compositions that frame the Gray coffee tables, Ghost is defined by the recognizable removable housse, the emblem of the collection. A final dining area sees the Daen Table, designed by Federico Peri, in the oval version: characterized by the ideal of material contamination and elliptical-shaped legs, it is surrounded by the Yelek chairs by Federica Biasi, whose peculiarity lies in the enveloping backrest with padded fabric and drawstring. The space is completed by the Daen sideboard and two Gray armchairs.

Through this area, an entire space is dedicated to the different products of the Loll collection by Paola Navone. To best convey an ideal of contemporary comfort, Loll is available here in a modular sofa version with a corner configuration and in the two armchairs of the collection, one of large and enveloping dimensions and the other with compact volumes. Complete the space the Brise coffee tables. A partition then shows the sleeping area, the protagonist is the new Gem bed designed by Gabriele and Oscar Buratti: as with the Flair outdoor collection from which it draws inspiration, the night proposal also finds its expressive strength in the backrest. Available in two heights, it keeps alive the peculiarity of the padded and quilted fabric.

The sleeping area presents two other 2024 novelties, expansions of existing collections: the Plumeau armchair designed by Cristina Celestino and the Yaku console by Buratti. Plumeau keeps alive the stylistic features of the bed from the same collection, revealing its essence in soft and sinuous shapes that evoke the world of textiles. Plumeau is framed by a fabric drape that outlines its profile thanks to the piping and the light and delicate curves, to underline its undulating aesthetic. The Yaku console table also celebrates the essence of wood in its most authentic forms. The main elements of the product are presented with pure simplicity, with clean cuts that highlight the sections and the refined proportions. The apparent contrast between the solidity and grandeur of the console legs and the lightness of the top given by a thin thickness, make the product perfect for decorating various domestic spaces while maintaining a strong personality.

The set-up is completed by a last impressive living area dedicated to Samet, this time presented in a new version. To express the attention to modularity and versatility in the ways of use of this sofa without rules, Samet presents a new variant: the classic high version is now enriched with the quilted mat characteristic of the low sofa, to give a greater touch of the orient to the more traditional proposal and bring it even closer to the Thai world. The space also includes two compositions by Samet Low and the Brise coffee tables.

Around the table, the iconic Ghost textile chairs by Paola Navone complete the dining area with a touch of refinement. Another outdoor living area features several proposals from the Jeko collection by Paola Navone, characterized by the expressive Eco Teak, combined with the Guna charpoy by Chiara Andreatti. The area is bordered by the Brise chairs and tables by Federica Biasi in tubular steel.

Over the threshold, we can discover an oasis of design. The journey continues among the outdoor novelties with the new lounge chairs of the Brise collection, made with a tubular steel structure with seat and backrest in Wood Evolution laser-carved in reference to Vienna straw, accompanied by the Brise coffee table, the Guna coffee table and the Bolla lamp in woven wicker, creating an intimate and welcoming atmosphere. Continuing, the Kasane table, designed by the Japanese studio Nendo, dominates the scene, available in four colors – two new for 2024 – surrounded by Brise chairs and the new Hashi chair that expands the collection designed by Federica Biasi with Jaquard Accardi technical fabric in beige color.

The set-up also presents Mediterraneo, the new proposal designed by Francesco Meda, consisting of a sofa, armchairs and coffee tables with marble tops made with a natural teak structure to reveal a harmonious balance in which curved and rounded teak seems to envelop the seat cushions. A final outdoor area welcomes the new Flair sunbed by Gabriele and Oscar Buratti, an expansion of the Buratti brothers' collection of sofas. The dunbed also maintains the peculiarities and stylistic features of the Flair collection: soft in the curves and at the same time controlled in the design. A distinctive element of the collection is the manually foldable backrest mechanism and the lightly padded quilted removable cover. The area is completed by several tables including Heiko by David Lopez Quincoces, Brise and Guna.