GERVASONI @ MAISON&OBJET
18-22.01.2024
HALL 7
STAND I159 – K160
Paris Nord Villepinte Exhibition Centre
Gervasoni returns to Paris to attend Maison & Objet 2024, a leading event and showcase for the world of objects and furniture in the French market. The stand hosts the company's latest indoor and outdoor novelties and a selection of the brand's most iconic furnishings in a set-up curated by Concetta Giannangeli. Products born from a careful selection of materials worked with skilled craftsmanship and innovative technologies to best adapt to different styles of living.
Gervasoni presents a preview of the 2024 outdoor novelties and an unprecedented collaboration by including in its portfolio the name of Francesco Meda, designer who signs one of the new collections.
Just as the night is painted with points of light during the Thai Lantern Festival, the indoor area of the stand is decorated with large fabric structures reminiscent of traditional paper lanterns, defined by neutral colors, essential, light elements. The outdoor area, on the other hand, sees a textile roof covering the area: horizontal curtains that curve slightly, creating the sheltered effect of a sailcloth by the sea.
Underneath the covering, all the new Gervasoni outdoor 2024 novelties are presented in a unified setting.
A first dining area is dedicated to Kasane, the table and pouf proposal designed by the Japanese studio Nendo. The collection is characterized by a play of interlocking and overlapping elements, where each product becomes a sculpture with soft and sinuous forms. The distinctive element of Kasane is the clay layer treated for outdoor use, available in four colors, two of which are new for 2024, which provide an expressive material touch. Around the table the Kasane poufs in the new colors are displayed with the Brise chairs by Federica Biasi, which are made of a tubular steel structure and laser-cut Wood Evolution.
The booth continues with a living area that welcomes two novelties: on one side, the Mediterraneo collection by Francesco Meda, and on the other, the Flair sunbed by Gabriele and Oscar Buratti. The sofa, armchairs, and coffee tables with marble tops from the Mediterraneo collection feature a natural teak structure, revealing a harmonious balance where the curved and rounded teak seems to envelop the seat cushions. The Flair sunbed, on the other hand, is an expansion of the Buratti brothers' sofa collection. The sunbed also maintains the distinctive features and stylistic elements of the Flair collection with soft curves and yet a controlled design. A distinctive element of the collection is the manually adjustable backrest mechanism and the removable quilted fabric cover with a light padding. The entire area, defined by various shades of red and white, is enriched by Chiara Andreatti's Guna rugs.
A final outdoor area welcomes Eidos, the new proposal of tables and chairs by Gabriele and Oscar Buratti. The rectangular table, defined by an essential shape, combines geometric elements with various thicknesses, covered in a semi-gloss red resin with a cloudy effect that adds a further touch of character to the furnishings. Around the table, the iconic textile Ghost chairs by Paola Navone complement the new Hashi chairs designed by Federica Biasi. These chairs are presented in the new technical Jacquard Accardi fabric, in a beige shade available for the entire collection.
Immediately captivating is Samet, the new modular sofa without rules designed by Federica Biasi, available in two variations, Samet and Samet Low, and showcased at the fair in two different configurations. The quintessential Eastern design of Samet gives rise to endless compositions with a timeless aesthetic, enriched by different textile combinations. The areas dedicated to Samet are furnished with various Gervasoni complements: from Brise coffee tables to Bolla lamps in woven rattan, and the natural-looking Log tables in various sizes.
The Loll collection by Paola Navone, among the brand's most representative products, is featured in two separate living areas showcasing the modular sofa and the iconic armchairs. The living area is complemented by Federico Peri's Daen sideboard characterized by the combination of different materials, Heiko coffee tables defined by a strongly textural touch, and the impactful decorative suspension lamps Brass.
Completing the indoor space is a dining area where Yaku takes center stage. The table by Gabriele and Oscar Buratti is a tribute to wood in its purest forms, defined by simple geometric shapes and a dark blue color. The table pairs well with the fabrics chosen for the iconic Ghost chairs by Paola Navone and the more recent Saia dining armchairs by David Lopez Quincoces.
Project by Concetta Giannangeli
Photo Ginevra Formentini // Stylist Ilaria Bacciocchi