Gervasoni Flagship Store
Via Durini, 7 Milano
Photo Gianluca Bellomo // Set-up Beatrice Rossetti Studio
Virtual tour Living3D
The spaces of the Gervasoni flagship store at Via Durini 7 in Milan bloom with the arrival of the spring season.
The setup of the Milanese store, located in the heart of Italy’s design capital, is renewed.
The latest additions to the Outdoor collection intertwine with Gervasoni’s iconic best-sellers, creating a dialogue of freshness and elegance. Le fil rouge? Spring, with its vibrant colors and vital energy.
An invitation to immerse yourself in the beauty of the new season.
Thanks to: Barbara Schweizer Edizioni, Cinquerosso Arte, L'Arte nel Pozzo, MV Ceramics Design, Signora Luna.
"An open-air room" is the message displayed in the window of the flagship store on Via Durini, which showcases the new Gervasoni Outdoor 2025 collections.
At the heart of the space, the Eidos lounge chair pairs with the Eidos side table, enhanced by a “Lava Stone” gres top and a natural teak structure.
In the background, the Eidos dining table, crafted from teak wood with a slatted top, adds warmth and authenticity to the setting. It is accompanied by the Eidos 23 and 24 chairs, featuring a teak structure and an elegant Odessa 06 fabric upholstery in shades of blue and white, creating a balance of materials, textures, and colors.
Illuminating the space, the Ripple outdoor lamps by René Barba are presented in both the suspended version, casting light from above, and the cylindrical floor variant.
Perfectly in harmony with the color palette of the environment, the modular Hashi sofa, upholstered in Ginevra 07 fabric and enhanced by its distinctive jacquard Accardi blue backrest, pairs beautifully with the Brise side table in a deep blue hue. This iconic ensemble is designed by Federica Biasi for Gervasoni Outdoor.
The interplay of colors is further enriched by the modular Flair sofa, designed by brothers Oscar and Gabriele Buratti, featuring its signature quilted backrest in Ginevra 01 fabric.
The essential and elegant structure of the Mediterraneo table by Francesco Meda, crafted in teak with a “Lava Stone” stoneware top, adds a touch of refinement to the open-air outdoor space. The setting is illuminated by Bell lamps in a ginger finish, while the styling is enriched by a play of Brick mirrors designed by Paola Navone.
In a perfect contrast, the Samet High by Federica Biasi extends at an angle along two walls, featuring an azure upholstery in Arcipelago Kos with delicate cream nuances in Arcipelago Patmos, harmoniously paired with cushions in complementary shades.
In front of the window display, the Loll armchair and the ethereal Nuvola armchair, both designed by Paola Navone, create a cozy relaxation corner. Here, the Brick side tables in wood with Carrara marble tops complete the scene, adding a refined touch of elegance.
A spring palette, characterized by warm and enveloping tones such as yellow, Pantone 2025 Mocha Mousse, and sky blue, brightens the living area of the Milanese store.
The room, illuminated by the imposing Brass and Silver lamps, features the Saia armchair by David Lopez Quincoces, upholstered in Sand Marinella in a deep ochre yellow with piping. A statement piece that pairs with the Heiko side tables, designed by the same creator, whose earthy textures evoke the essence of desert sand.
On the opposite wall, the modular Ghost sofa by Paola Navone takes center stage, upholstered in Galassia Rigel fabric with Savana stitching and trimming, adorned with azure cushions in Movida Almeria and Movida Arrecife. Completing the living area is the Ghost armchair, which echoes the cushion fabric in Movida Arrecife, alongside the suspended Spin lamps in a Ginger finish.
The Next coffee tables by Paola Navone create playful light reflections with their polished aluminium structure, while the warmth of ochre yellow is echoed by the Loll armchair in the window display, upholstered in Cosmo Saturno fabric. Rounding out the spring-inspired setting is the Daen sideboard, designed by Federico Peri, featuring a porcelain stoneware top and intricately woven eco-leather doors, accompanied by the Pajama 92 lamp by René Barba, casting a soft and inviting glow.
Beyond the area dedicated to the Ghost collection, in the innermost part of the store, the atmosphere becomes softer and minimal. Here, the focal point is the Loll sofa by Paola Navone, upholstered in Cosmo Giove with contrasting ivory edges, embodying a welcoming and sophisticated elegance.
Next to it, the Ghost armchair in Arcipelago Ios fabric and the Brick side tables add a touch of warmth, evoking an aesthetic with a charming cottage-core appeal.
In the bedroom area, the Ghost 80G bed by Paola Navone takes center stage, featuring a headboard upholstered in the iconic turquoise Artist Dali fabric, enhanced by exposed ivory stitching in a taglia e cuci finish. At its foot, the Gray bench with a wooden frame and a cushion covered in Chenille Manduca fabric adds a refined touch, creating a contrast with the crisp white sheets and the smoky gray bedspread, emphasizing the bed’s inviting and cozy design.
In the same elegant shade of green, the Ghost chair by Paola Navone, upholstered in Corduroy Celebrity velvet, pairs with the Gray 50 desk, forming a sophisticated and stylish corner.
