Milano Design Week 2023 / Salone del Mobile
Twist project by Concetta Giannangeli

Fiera Milano Rho
Hall 5 Booth D11-E12

Planners and designers from different backgrounds collaborate with Gervasoni to create collections that span the world of indoor and outdoor furniture, expanding design and stylistic research while keeping material and craftsmanship intact. The 2023 collection presents contemporary and innovative furniture, combining natural and technical materials, creating contrasts of soft and hard. The latest proposals and iconic furnishings are dressed in new fabrics and mixed to blend with the style of the home in which they are found, adapting to a variety of contexts.

The new indoor and outdoor collections are presented at the Salone del Mobile through 'Twist-project', an installation curated by Concetta Giannangeli, designed to recall the aesthetics of patio houses characteristic of traditional Spanish architecture. The entire stand is surrounded by a façade that recalls a brise soleil made of natural felt, a textile detail declined on an architectural scale that creates a play of solids and voids, of chiaroscuro, opening up glimpses that allow the view to pass beyond. The central body houses the Gervasoni Outdoor proposals, bordered by a flooring by La Pietra Compattata, made of a recycled material with a pattern that aims to recreate the idea of a large carpet inspired by the geometries of Annie Albers. The two lateral spaces of the stand, also with stone flooring, tell instead the story of the indoor proposals: large curtains of different heights, veiled in shades from grey to white, act as a dividing wall and mark out the different areas.

The Gervasoni stand presents new indoor collections by Federica Biasi, Federico Peri and Gabriele and Oscar Buratti and outdoor products by Federica Biasi and Nendo and Chiara Andreatti.

The display dedicated to the 2023 novelties and the company's iconic indoor proposals is spread over two lateral spaces that embrace and surround the patio.

On one side, two living areas bring into dialogue the new Samet modular sofa proposal by Federica Biasi and the iconic Loll modular sofa by Paola Navone. Attention to detail, material research, modularity and versatility of use are the aspects that define Federica Biasi's proposal, a sofa that expresses both craftsmanship and industrial know-how. The quintessential oriental look of Samet is enriched by details, stitchings and quilting, emphasised by shades of blue and white with incursions of warm colours: from a simple modularity come infinite compositions with an aesthetic beyond time, from the most classic sofa to the most multifaceted, from the tidiest to the most disjointed. Samet is a sofa without rules, a multifunctional and configurable product that places the person as an active subject in the composition of their own space, encouraging them to experiment with new forms of use. Available in two variants, a classic high version and a floor-standing version that is even closer to the Thai imagery from which the design was inspired, it is presented in an unconventional composition, defined by the free combination of shapes and volumes. Cosy and hospitable seats are juxtaposed with each other in regular and soft geometries, a dynamic design to create multiple types of more or less informal seating. Small tables from the Brise and Guna collection in white complete the area.

Behind one of the dividing curtains is an area defined by warm colours and brown nuances dedicated to Paola Navone's Loll collection, with a modular sofa in a corner composition, Loll 09 armchair and pouf 08, defined by compact volumes and proportions. Loll is a proposal that encapsulates an idea of contemporary comfort, made special by the attention to detail, the quality of the materials and the uniqueness of the craftsmanship. On the wall two Daen sideboards designed by Federico Peri: a product whose philosophy is based on contemporaneity and material contamination, with a striped texture made of a water-repellent eco-leather weave. Completing the area are the small tables from the Gray collection, designed to emphasise the natural beauty of wood, and the Brass hanging lamps, with their refined and contemporary language, which seem to float in the air, thanks to their light design, delicately enveloping surfaces with vibrant plays of light reflections.

Carpet by Naturtex

On the opposite side of the stand, on the other hand, a first area that favours blue colours is dedicated to various Daen products by Federico Peri. Among the 2023 novelties, the collection is enriched with the Daen bookcase that reveals a transforming spirit thanks to its unusual material combinations. A versatile proposal, it is defined by a back panel upholstered with a water-repellent faux leather weave in a sand colour, characterised by a striped texture that makes the surface acquire three-dimensionality, ideal for creating a decorative panel that makes the product recognisable when used against a wall. Along with the bookcase there are also the Daen sideboard and table in the oval version, which echo the stylistic features of the bookcase, and the Yelek chairs by Federica Biasi, defined by a drawstring integrated into the structure that discreetly reveals itself on the shell-shaped backrest surrounding the seat.

We then move on to a living area defined by earth colours dedicated to David Lopez Quincoces' indoor proposals, the Saia upholstered furniture collection and the Heiko coffee table collection. A distinctive feature of the Saia sofas, armchairs and dining chairs is the removable cover that falls lightly to the ground and adheres to the structure, emphasised and designed by the discreet piping that defines its shape. Together with Saia, the Heiko coffee tables are defined by rounded lines, with a rounded base that seems to float on the surfaces. They are made of high-density polymer coated with resistant resin and then finished with a clay finish that gives the product a material touch.

Finally, a final dining area narrates the new Yaku collection by Gabriele and Oscar Buratti, a collection composed of a table and bench, defined by simplicity and essentiality, the keywords of the project. The term Yaku is in fact a reference to the Japanese tradition of experimenting with the combination of simple elements and refined compositions. Inspired by the island of Yakushima, which is part of the Ōsumi Islands archipelago, Yaku is a hymn to wood in its purest form: in reference to the ancient forest that envelops the entire island, the primary wooden elements are presented in their essentiality. The table and bench components, used in clean cuts that highlight refined sections and proportions, overlapping and slightly spacing out to create a delicate vanishing line, seem to be assembled in an elegant and sophisticated compositional framework, reminiscent of the ancient oriental game of joints designed to create symmetrical three-dimensional units. The products, made of MDF covered with multilaminar wood veneer in two different sizes, are ideal for decorating domestic spaces while maintaining a strong personality thanks to three special wood colours. Around Yaku, proposed in the Cherry colour, two Ghost 23 white linen chairs and two Bell pendant lamps complete the set-up.

Upon entering the stand, visitors are immediately immersed in the patio where the company's outdoor proposals are concentrated. A living area is dedicated to the latest proposals by Federica Biasi with the Hashi collection and Chiara Andreatti with Guna. The modular Hashi sofa in a linear configuration is made of Accardi's technical Jaquard Outdoor fabric that wraps and wraps the iroko wood elements at the bottom and top. The Guna charpoys are reinterpreted by Chiara Andreatti through the use of nautical ropes woven manually on the Iroko wood structure. Round outdoor Brise coffee tables also by Federica Biasi with cylinder base and removable top in Millgres complete the area.

Just behind this space, an all-white dining area features the new Kasane collection, designed by the Japanese studio Nendo. Kasane means "to overlap" in Japanese, a proposal of poufs and tables of different sizes that are born from a game of joints and overlapping of different elements, in which each product becomes a sculpture with soft and sinuous shapes. The legs of the tables, inspired by the way cups gradually become taller by stacking them one by one, are characterised by the rhythmic expression of the stacked edges and the material texture of the clay that defines the soul of the product. The table bases and poufs are made of expanded polymer, while the table top is made of MDF: all components are then covered with a thin layer of clay in earthy colours, designed to express the typical materiality of the earth and a pleasant tactile sensation.

Finally, a further outdoor living area dominated by the colour white is dedicated to the Flair modular sofa, Gabriele and Oscar Buratti's proposal with quilted fabric upholstery. Flair opens the door to an informal product in its use characterised by a folding backrest mechanism with double hinge that becomes a distinctive element of the product, allowing double heights on the individual backrests and defining the sofa's skyline. Small tables from the Brise collection complete the area.

Progetto Concetta Giannangeli
Styling Ilaria Bacciocchi