Gervasoni Flagship Store
Via Durini, 7 Milano
Photo Gianluca Bellomo // Set-up Beatrice Rossetti Studio
Virtual tour Living3D
In the heart of Via Durini 7, the Gervasoni Milano flagship store is preparing to celebrate the new season with a display that embodies the elegance of contemporary design.
Within its spaces, neutral yet vibrant colors blend in a balanced interplay of warm and cool tones, evoking the soft and refined atmosphere of autumn. From the bedroom area to the dining space, all the way to a wide living area, the Milanese store of the Friulian brand dresses up for autumn with exceptional styling, presenting a preview of Gervasoni 2025’s new collections alongside the timeless classics.
Thanks to: Anna Vinzi, Casamance, Crea Concrete Design, KN Industrie, Koncretosa, Matteo Cirenei / Photoarch, Pieta.Design, Sagoma Ceramiche.
At the entrance, visitors are welcomed by an evocative bedroom area that introduces the brand’s autumn narrative. The star is Double, an imposing upholstered bed with soft, reassuring shapes, defined by its generously padded headboard with two oversized cushions that invite relaxation.
Next to it are the Pier 52 nightstand and the Pier 60 desk, part of the night collection designed by Oscar & Gabriele Buratti and presented by Gervasoni at the Salone del Mobile 2025. With essential volumes and clean lines, they embody refined simplicity: the nightstand is made of ash wood with a ginger finish, while the desk stands out with its elegant grey finish.
In front of the desk, the Gray 23 chair in Canaletto walnut with a Ginger finish adds a note of balance with its essential, timeless design. Facing the first window, a Ghost 05 armchair in Mountains Ortles fabric is paired with the Kira 46 side table by Marta Giardini, crafted in cast aluminum: its Silver finish brings a pop twist to the setting.
Moving into the first living area, the Samet High modular sofa by Federica Biasi takes center stage, reigning over the space like an island of softness. Its modular structure allows for endless configurations, adapting seamlessly to the needs and desires of those who live it. Upholstered in Grande Bouclé Reims fabric, Samet High invites relaxation with a soft, enveloping feel.
Around it, the Brick poufs designed by Paola Navone create a natural dialogue between material and form: varying in height and size, they are crafted from sections of debarked hornbeam trunks, embodying an authentic and tactile approach to design.
Facing the spacious window, the soft Nuvola 05 armchair in Artist Klimt fabric is paired with the Next 998 and 999 rugs, which bring slate and silver shades to the floor. These cool tones perfectly contrast with the warm materiality of the Ombra clay finish of the Heiko 42 and 44 side tables by David Lopez Quincoces, placed next to the armchair.
Illuminating the setting, a Pajama 91 table lamp and two Pajama 95 pendant lamps by René Barba float with their lightweight Tyvek structure, like romantic white clouds. In the corner, by the smaller window, the Loll 07 armchair by Paola Navone, upholstered in Movida Siviglia fabric, is paired with the Kira 43 side table in a Silver finish.
In the first dining area, the star is the Mae table designed by Marco Acerbis. With its sculptural shapes and volumes that are simple yet poetic, it perfectly embodies the balance between rigor and lightness that defines contemporary Italian design. Completing the composition are the Mae dining armchairs in Grande Bouclé Arles fabric, whose generous padding and enveloping lines of the backrest and armrests convey an immediate sense of comfort and hospitality.
On the walls, pieces from the Daen collection by Federico Peri unfold: on one side, the Daen 69 sideboard, and on the other, two Daen 72 bookcases, united by a coherent, material language. Their elegance lies in the details, in the carefully selected materials: lacquered MDF and ash clad in engraved eco-leather narrate Gervasoni’s ongoing pursuit of balance between craftsmanship and innovation.
Continuing the tour of the new setup, a small living area reveals the softer, more welcoming side of contemporary Gervasoni design.
Taking center stage is the Saia 10 sofa by David Lopez Quincoces, with its gentle, harmonious shapes upholstered in Arcipelago Samos fabric. Its fluid lines converse with the Brick 242 and 244 coffee tables, featuring an oak lacquered structure and triangular white marble tops that bring brightness and lightness to the composition. Completing the scene, the Pajama 94 floor lamp diffuses a soft glow through its Tyvek covering, creating a suspended, delicate atmosphere.
Continuing the tour of the new setup, a small living area reveals the softer, more welcoming side of contemporary Gervasoni design.
At its heart stands the Saia 10 sofa by David Lopez Quincoces, with gentle, harmonious shapes upholstered in Arcipelago Samos fabric. Its fluid lines dialogue with the Brick 242 and 244 coffee tables, featuring a lacquered oak structure and triangular white marble tops that add brightness and lightness to the composition. Completing the scene, the Pajama 94 floor lamp, standing 180 cm tall, diffuses a soft glow through its Tyvek shade, creating a suspended and delicate atmosphere.
Continuing on, a small lounge opens up where the Ghost 19 sofa, upholstered in Tweel Manor fabric, becomes the visual focal point of the space. Beside it, three Log side tables in black lacquer echo the deep tones of the sofa, while on the opposite side the low Gray 49 table, with its dark hazelnut oak lacquer finish, adds a warm, tactile note.
In contrast, the Yaku 15 bench by the Buratti brothers, crafted in obsidian-finish veneered MDF, introduces a refined balance of volumes and tones, highlighting the thoughtful approach to color combinations.
Moving into the final room, visitors are welcomed into a spacious living area where some of the Friulian brand’s bestsellers immediately stand out: the Ghost 110 sofa in Kingsman Richmond, the Ghost 11 armchair in Linum Kaki, and the Loll 12 sofa in Sand Zingaro - all iconic pieces by Paola Navone. The Kira 44 and Kira 46 tables, in cast aluminum with a gold finish, set the mood of the room: warmer, though darker, tones dominate the space. In perfect harmony, two Brass pendant lamps, also designed by Navone, descend from above with their golden brass discs.
The final bedroom area is dominated by the Pad bed, with its soft, welcoming volumes: both headboard and bedframe are upholstered in plush padding and covered in Plants Lunaria quilted fabric with a matelassé effect. At the foot of the bed sits the Gray 15 bench, with a simple design and padded cushion. On the other side, the three-legged Gray 45 low table in Canaletto walnut adds a refined touch. Both tables are illuminated by the Spin 95 lamp in grey rattan.
In the corner, the Loll 09 armchair upholstered in Grande Bouclé Toulouse enriches the atmosphere with softness and comfort. In front, the Shell chair and the SQ desk from the Rex Kralj catalogue.