From December 1st to 19th, 2025, Gervasoni 1882 will transform into a space dedicated to design and creativity to celebrate the holiday season with MilanoDesignXmas 2025, an initiative organized by TOWANT.
The event will involve over 40 Milan-based architecture studios, each tasked with creating a unique Christmas Tree to be displayed in some of the city’s most prestigious showrooms.
The Gervasoni showroom will host the projects of three renowned architecture studios: Unreal Architects, Nasini Architetti, and Interior Stories.
The architects will be given complete creative freedom to design their own Christmas Tree, turning each proposal into a true work of art. Public voting will remain open until December 16th, after which a selected jury will choose the winner of MilanoDesignXmas 2025.
To make the experience even more special, an exclusive Christmas Party will be held with the support of the event’s partners: Campari Soda, the official Drink Partner, and Melegatti, the Sweet Partner.
Nasini Architetti
Unreal Architects
Interior Stories
Thanks to:
Towant
Studio Fotografico Lops