It is the relationship between light and shadow that forms the generative principle around which Gervasoni develops its exhibition project for Salone del Mobile 2026.
Shades of Light, an exhibition project curated by Concetta Giannangeli, explores this relationship not as a simple formal contrast, but as a system of continuous transformations: surfaces that filter light and return it differently each time, redefining space through what they reveal and what they hold back. The stand is conceived as an immersive environment where solids and voids, light and chiaroscuro alternate, defining volumes, depth and transitions. A visual rhythm accompanies the visitor and guides the gaze, inviting a gradual entry into the space and the discovery of its internal relationships.
Within this scenario, the brand’s most representative products are presented alongside the new collections 2026, contributing to the construction of a coherent narrative between innovation and identity. The indoor spaces interpret contemporary living through distinct yet complementary languages: the enveloping and timeless design of Roberto Lazzeroni enters into dialogue with the formal essentiality and attention to detail of Federica Biasi’s collections, while the new ready made projects by Concetta Giannangeli integrate naturally into this dialogue. Completing the narrative is a re-edition by Vico Magistretti, creating a connection between memory and contemporaneity.
The exhibition path then opens towards the outdoors, where the light changes and the space becomes more open. Outdoor furniture shapes an informal landscape, a natural extension of the living space, where materials and forms interact directly and materially with light, suggesting an idea of open-air living to be experienced with the same attention and the same design sensitivity as interiors.
The path concludes with a corner dedicated to Rex Kralj, where a selection of products expands the project narrative by introducing additional design perspectives.
→ Salone del Mobile
Shades of Light
set-up by Concetta Giannangeli
21-26.04.2026
Hall 9 Booth A09-B10
FieraMilano Rho
→ Showroom Gervasoni
set-up by Concetta Giannangeli
20-26.04.2026
Mon - Fri: H 10am–08pm
Sat - Sun: H 10am–06pm
Via Spartaco, 34 Milano
→ Flagship Store Gervasoni
The Garden, The Apartment
set-up by Beatrice Rossetti Studio
20-26.04.2026
h 10am-8pm
Via Durini, 7 Milano
Showroom
The Via Spartaco showroom is the place where Gervasoni’s identity finds its most complete expression.
The spaces unfold with balance and coherence, shaping a continuous living journey that leads from the living area to the dining area, the night area and the outdoor spaces.
Distinct spaces in terms of atmosphere, united by a shared vision. A fluid whole where iconic products and new collections coexist naturally, conveying an idea of home that is authentic and personal.
Flagship Store
The Garden, the Apartment, a project by Beatrice Rossetti Studio, constructs an imaginary apartment in which each room has its own chromatic and sensory identity, while maintaining a strong overall coherence.
The green of the garden – softened by whites and neutral tones, with an accent of blue borrowed from the sky – gradually gives way to warmer, more enveloping hues: terracotta, burgundy and deep blue. The apartment is conceived as a loft, where spaces flow into one another in continuity, opening up ever-changing perspectives. From the open and light-filled living area, one moves into a more intimate living space, leading to the bedroom overlooking the main space, a pièce à vivre where public and private intertwine seamlessly.
Sensory Landscape / Elle Decor Italia
Gervasoni takes part in Sensory Landscape, the exhibition curated by Elle Decor Italia for Milano Design Week, held from April 20 to 26 at Palazzo Bovara, within the exhibition design conceived by Piero Lissoni.
In the inner courtyard of the palazzo, the company presents an installation dedicated to the Gervasoni Outdoor collections, conceived as an open-air living room. An informal and welcoming space where furniture, rugs and accessories create a domestic landscape en plein air, interpreting the outdoors as a natural extension of the home.