Milano Design Week 2022 / Gervasoni Showroom 
Via Spartaco, 34 Milan
07-12.06.2022, 10.30 – 20.00 h

Gervasoni opens the doors of its new showroom in the city of Milan, fundamental showcase in the world of design. The space of over 700 square metres on Via Spartaco was imagined as a meeting place for professionals in the industry and the company, to create a fertile ground of discussion: in addition to the Flagship store on Via Durini 7, leading, therefore, to a location that is not designated for commercial activity where designers, architects, customers and friends can be supported during each phase of design and selection, concentrating all of the company’s collections in a single context.

For the FuoriSalone 2022 event, Gervasoni inaugurates the exhibit space illustrating the new 2022 collections, with installation curated by architect, Ferruccio Laviani. A “hidden treasure” opens to the public, a small urban industrial architecture included inside the typical Milanese living context. The space has wide windows above that make it possible for the natural light to come in. It is defined by a series of beams and columns that mark the volume of the area to best understand the actual arrangement of the furnishings: vertical curtains made of thin forex panels which give life to a play of superimposed triangles in different colours, creating a division, barriers that, nonetheless, do not isolate the spaces,  giving life to a play of open and semi-closed views to perceive the totality of the installation.

The new Gervasoni showroom will be the place where the presentation of the new outdoor collections will be concentrated with products by Federica Biasi, Chiara Andreatti, Elena Sanguankeo, Gabriele and Oscar Buratti and Paola Navone. The space brings together the latest additions for 2022 with the iconic furnishings of the company: imagined in its entirety, it aims to show the Gervasoni universe and its ability to give life to indoor and outdoor areas that reflect the soul of the brand. Elegant and minimal living areas with a contemporary flavour, dining areas that invite conviviality, sleeping areas where night-time wellness is reinterpreted in a contemporary key. Every Gervasoni world tells of the infinite potential of its furnishings, versatile and suitable to be included in the most varied contexts, always keeping alive a strong character and personality.

In addition to the latest for outdoors for 2022, the new showroom has and area dedicated to sleeping with the new Plumeau bed designed by Cristina Celestino. Surrounded by an enveloping padded frame, the Plumeau bed reveals its essence in soft, sinuous forms which call to mind the world of textiles. This new proposal was created from the will to reinterpret night-time wellness in a contemporary key, through a story inspired by the aesthetics of the Asian nomad community. The padded surface with removable cover calls to mind, in fact, the cloaks and tents of the people who live in the fields of Mongolia, a distant land that recalls oneiric and dreamy settings. The Plumeau bed, with green covering framing the padding of the headboard in grey fabric, dwells in the sleeping area with its gentle shapes and all its softness, an invitation to let go and experience maximum relaxation.

Lastly, large areas are dedicated to the latest indoor elements by David Lopez Quincoces, Federica Biasi, and Federico Peri, protagonists at the trade fair in a large stand,  with installation also curated by architect, Ferruccio Laviani. On one side the Saia collection by David Lopez Quincoces made up of sofa, armchair and dining chairs with balanced lines which resemble the elegance of a female figure, and the Heiko collection also by the Spanish designer, made up coffee tables with rounded shapes and full volumes. At the back part of the stand, there is instead a dining area narrating the Daen collection by Federico Peri with tables and sideboards in various sizes and heights characterised by the coexistence of different materials, and the Yelek chair by Federica Biasi, whose shape is a reference to the sartorial world

Credits per lo styling: Studio Zar, ZP Studio, Mani Ceramics, As'art, Salvatori.