Gervasoni Flagship Store
Via Durini, 7 Milano
Photo Gianluca Bellomo // Set-up Beatrice Rossetti Studio
For the holiday season, the Gervasoni flagship store on Via Durini is refreshed with a new display that interprets the season with warmth and elegance. The space is transformed into an intimate setting, illuminated by soft tones and materials that evoke a sense of comfort and calm. The windows embrace the slow rhythm of winter, introducing a new narrative in which the iconic forms of the collection are revealed through deeper, more enveloping textures.
The new finishes showcased in the windows - Deus Demetra, Bear Polar, Corduroy Celebrity, and Grande Bouclé Nantes - broaden the interpretation of the furnishings through tactile surfaces that alternate softness, velvety richness, and more structured weaves. Cozy, flocked, and bouclé fabrics flow seamlessly through the space, softening the seating, giving substance to the sofas, and enhancing the armchairs.
At the center, the Mae dining table becomes a true focal point of conviviality: styled with Gervasoni textiles that play with reliefs, layering, and warm winter tones, it introduces a visual rhythm that softens the geometries and enhances the seasonal atmosphere.
Here, attention to detail conveys an idea of authentic hospitality, where the table becomes a place for gathering and sharing.
The styling by Beatrice Rossetti brings these elements together with ease, creating an environment that speaks of hospitality and understated elegance. A Christmas installation that avoids excess, conveying a sense of contemporary warmth and interpreting the season with the poetic discretion that defines the brand.
